Consumer Behavior - Glowsticks

Week 4 Assignment by A.W. FOREWORD In the following excerpt, I leave discuss the ways in which tercet (3) mental/ social factors set consumer behavior when it comes to the harvest-tide that I bind elect - cheekiness sticks. Also in this excerpt, I bequeath discuss three (3) external factors and how they influence decision making in the case of consumer behavior as it relates to the sale of glow sticks. The three psychological/social factors that I have chosen for this excerpt are temperament, attitude, and perception. The external factors that allow be discussed in the excerpt are cultural, technological, and the business moral philosophy factors. I will begin by discussing the first of the three psychological/social factors - spirit. PSYCHOLOGICAL/SOCIAL FACTOR: reputation Glow sticks are apt(predicate) the some popular mainstay when it comes to the rants and the jet culture in general...because of this, most of the consumers that bu y them will seeming be members of the party culture (or retailers that sell items and novelties related to the rave culture).

The personalities behind most ravers is being free, showing off their fresh and vibrant personality; the glow sticks give the consumer (raver) somewhat of a physical embodiment of the radiance of what they feel inside (feelings of happiness, exuberance, and cocksure zip). Also, the glow sticks displace be made to look want an art sort when it comes to the consumer; some are creative and exquisite and use them for clear up show displays when at raves. Alternatively, they may purchase the smaller size of it glow sticks to go along with their outfi! ts to further exemplify their bright, unattackable personalities. Needless to say, most passel that purchase glow sticks are fun-loving, vibrant people that admire sharing their positive energy with the people they are just about (whom are most likely exemplifying those same feelings). In short, the outward expression of personality is what influences most consumers when...If you want to achieve a full essay, range it on our website: BestEssayCheap.com

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