The Effects of Negative Music on Today Essay Example For Students

It All Happened Because of the Wizard of Oz free essay sample

At this time, my brain and body are incapacitated. I rise up to acclaim, however when I check out I notice everybody is hailing for me. At this time I am astounded. I get up, stroll towards the platform, and give my discourse. I can't hear the symphony nor would i be able to hear the crowd applaud. And afterward, the lights go off. I am stirred. My eyes ripple inquisitively around my dynamically hued room. Stunned and baffled, I understand it was a fantasy. I stayed there on my bed wishing I could recover that fantasy, wishing it could be a reality. I keep on keeping up my emphasis on falling back sleeping, all I need is that fantasy back. The show must go on. Before I can come back to my fantasy, I lay and contemplate about the individual I am today. I consider the amount I have developed all through the previous four years of secondary school. We will compose a custom paper test on Everything Happened Because of the Wizard of Oz or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Today, individuals would disclose to you that I am as driven as Dorothy Gale while on her mission to meet the extraordinary and ground-breaking Oz. I look for circumstance as opposed to trust that something will occur out of nowhere. Subsequent to living in a not all that pleasant piece of Los Angeles, I was allowed to move to a superior piece of Los Angeles and improve my life. From the outset I had been hesitant to move, in any case, I at long last went out and took hold of that opportunity. I began similar to an aloof young lady, to turning into a charitable and tenacious youthful grown-up. I have shown these attributes through partaking in charitable effort and being chosen as Secretary of the all-young lady administration club at my school, Normaneers. I at that point begin to ponder about what might have driven me to the point I was at in my fantasy. I at that point consider when I began to exhibit an adoration for motion pictures. The fixation on film started at a youthful age . Everything happened due to The Wizard of Oz. In the wake of watching that film I attempted to imitate Dorothy Gale, I wore Pales knockoffs of the ruby shoes and sang â€Å"Over the Rainbow† each morning before school. In the end, I became out of my Pales ruby shoes, and I needed something else. I needed to deal with motion pictures like The Wizard of Oz, in the wake of finding that I can get paid to add to the creation of a film. That is the point at which everything started. Presently I start to think and attempt to lower back in to that fantasy. The fantasy is back on. During the fantasy I get sincere encomiums from numerous fruitful authors, executives, makers, and entertainers. They remark on the quiet conduct I show. I am more than charmed to be spoken about so profoundly, to be worshiped for accomplishing something I basically love. Movies are my departure. I am totally consumed by whatever I might be watching, understanding that somebody who might be listening placed everything that is in them into making that film sufficiently dismal to make the hardest individual cry, sufficiently entertaining to make the crowd move on the floor chuckling, or sufficiently thrilling to keep somebody as eager and anxious as ever. Later on in this fantasy, I start to encounter a sentiment of achievement and appreciation. Achievement since I have arrived at the most significant standard I had put before me. Thankfulness since I had at long last been esteemed by notable individuals I had never known actually. Stunned by everything, I center my look around the crowd and I can't see a lot, yet one individual sticks out. I see a young lady, a young lady with expectation and want in her eyes, a young lady with goal and interest all over. At that time, I halted coulddn’t help however think†¦ that young lady is me.

Get Your Best Online College Papers From The Web

Get Your Best Online College Papers From The WebCollege papers are required by colleges, universities and other educational institutions to advertise their courses and their events. They also act as a form of advertisement for the courses in which you are interested and to help prospective students. But getting a good paper out of the bunch is not always easy, especially when there are so many available online for free.But it is not always necessary to resort to paid advertising when you cannot afford to pay for an advertisement on a normal campus paper. There are many advantages to getting your paper from the web. However, you should take care not to fall into the common pitfalls.The first thing you should remember when you want to make use of a website to get your paper is that you must ensure that the paper is unique. You must put in the time to research the academic websites in which you want to have a paper published and find one that will be of interest to you. This is an impor tant factor that will help to ensure that your paper is unique and not similar to others.After you have found the website where you want to submit paper, you must go through its requirements carefully. For example, you may have to provide an application for publication. If you do not want to, you can use a form and insert your personal information to the form and have it mailed to the author. This way, you will not need to fill in any forms and your application will be handled according to the policies and procedures of the institution.In order to get your online college papers published, you need to wait for a few days or weeks for your paper to be reviewed. It may take longer if the course syllabus requires more revisions than what is contained in the document that you are submitting. So, make sure that you do not delay in sending your paper.The next thing you need to look out for is that the website has to have faculty who are knowledgeable about the syllabus and the requirements of the course. The author of the paper should also be confident about the job to be done. It is not good to have a paper from a student who knows only a few syllables of the topic and is just afraid to write something that may appear mediocre.Finally, make sure that the writer is proficient at English language writing. The articles that they create will need to have some elements of originality. At times, this may be a necessity but it is better to avoid plagiarism. A very large number of online college papers are already accepted by colleges and universities and plagiarism will not help the cause.These are the basic things that you should take note of while using an online college papers database. So, make sure that you are very careful when choosing the website to publish your paper.

Little Ice Age - 2007 Words

Europe had experienced a general cooling of the climate between years 1150 and 1460 and a very cold climate between 1560 and 1850. This event came to be known as the â€Å"Little Ice Age.† This cold weather had impact on agriculture, health, economics, emigration, and art and literature . The term â€Å"Little Ice Age† was named by Francois Matthes in 1939 to describe the most destructive climate drop in Europe. This ice age was consisted of mountain glaciers which brought temperatures as low as 2 degrees Fahrenheit. Numerous people got sick and some were even killed and starved to death because of a famine. Farms and villages were lost due to the cold weather. It is unknown on what caused this â€Å"Little Ice Age.† We do know that this event impacted†¦show more content†¦This ice age not only affected humans, but also the wildlife and everything around it. The plants enzymes are failing them and their roots are struggling to find a way through the fr ozen soil. These plants can’t grow and maintain themselves in these conditions. Pollination is nearly impossible during this time. The plants aren’t able to give off much oxygen into the atmosphere, which we breathe in. The true impact of â€Å"The Little Ice Age† began around 1600 and lasted until the 1800’s. During that time in Europe is when it was at its height. It was considered to be the most significant climate event of the last millennium. Only until recently have climatologist discovered research of climate conditions in historical times. As stated before, no one is quite sure how â€Å"The Little Ice Age† evolved. Climatologist and historians have had many discussions on what they think was the main cause of the ice age. Today they are able to determine the yearly average temperatures, rainfalls, volcanic activity, and the effect of the sun during that period . What we know is that the sun experienced a â€Å"quiet† period, meaning its intensity was not that strong. Therefore, a cooling occurred. Sunspots which determine the suns strength were noted to be in decline. Volcanic activity is to be another known source of the cause. As the volcanoes erupted they shot out particles and gases into the air. With these gases floating in theShow MoreRelatedThe Little Ice Age and Climate Change Today Essay1296 Words   |  6 PagesThe Little Ice Age and Climate Change Today Roland Ward ES117-2A-77: Natural Disasters 8 December 2012 Keith Earnshaw Abstract The little ice age gave us a glimpse as to how climate change can affect our society. This is especially important today as we stand on the brink of another environmental catastrophe. The acceleration of greenhouse gas output has irrevocably changed how mankind affects the environment. The lessons that we can learn from studying the little ice age may lead us toRead MoreThe Little Ice Age604 Words   |  2 PagesThe statement regarding the Little Ice Age (LIA) and its relation to modern warming is incorrect at multiple points and contains poor logical reasoning in arriving at its conclusions. The assertion that the LIA resulted in cooling at all locations over the earth is incorrect. While scholarship indicates that average temperature may have cooled on a global or hemispheric level during the LIA, this averaging masks regional variances [Matthews and Briffa, 2005] LIA cooling was not uniform temporallyRead MoreThe Little Ice Age : A Period Of Cooling3721 Words   |  15 PagesThe Little Ice Age According to (Wikipedia 2015) The Little Ice Age was a period of cooling that occurred from about 1350 Ad to 1850 AD. When the little ice age actually started it debated by many climatologist and historians claiming it starting from anywhere between the 13th and 16th century and ending between the 18th and 19th century. However NASA has defined The Little Ice Age as a cold period between AD 1550 and AD 1850, in which there was 3 particularly cold periods in this time. The timingRead MoreClimate Change Negative Effects935 Words   |  4 Pagesfahrenheit. This shows that climate change is devastating because increasing temperatures can cause damage to environment. Also glaciers are melting consistently because of climate change and less snow. According to â€Å"National Snow and Ice Data Center† The amount of land sea ice that is covered in snow has decreased between 1966 and 2010, over many Northern Hemisphere Regions. From this you can see that climate change is affecting th e world by temperature increases and glaciers melting. All in all climateRead MoreThe Threat of Global Warming May Lead to Global Cooling Essay1631 Words   |  7 Pageschanging climate, (Pringle 33) many people are becoming worried about rising sea levels from this warming (Pringle 25-26). This warming however, may have a larger side affect that many scientists have not been worried about. This side affect is a little ice age which has occurred several times throughout earth’s history. Picture this, some years from now winters will be exceptionally harsh in the Northern Hemisphere. Crops that were grown in the northern United States, southern Canada, and the northernRead MoreIs a Mini Ice Age Imminent?1349 Words   |  6 Pagesabound with the announcements of a â€Å"Mini Ice Age† in our mist. We are constantly inundated with Hollywood movies depicting global destruction with an onslaught of rapid global climate changes. Is all this news media accurate and depicti ng true and accurate events covering our planet and solar activity? As a reader begins to look deep into the rhetoric, they will notice that there is very little – if any – scientific data to support the coming of a â€Å"Mini Ice Age† (Mann) as indicated by the multipleRead MoreGlobal Warming: Not Our Fault850 Words   |  3 Pagesearth went through a cooling period known as a â€Å"Little Ice Age† (Robinson, Robinson, Soon, 2008). We are currently recovering from that cooling period. During the Little Ice Age temperatures dropped well below average. However, a study of more recent history temperatures can also show that the climates are cyclic and not the result of human activities. During the 1970s, an unexpected cool period was experienced. This led some to fear that an ice age was imminent. This cool period happened inRead MoreE Ice Age : A Of A Ge Intermediate1612 Words   |  7 Pageshttps://www.skepticalscience.com/heading-into-new-littl e-ice-a ge-intermediate.htm Last viewed:2/10/15 A few centuries ago there was a Mini ice age dubbed little ice age. Some believed major contributors-large volcanic eruption and ‘lower solar output’(less solar activity). Solar activity has been rapidly decreasing (2009 lowest in a century). More CO2, less insulation needed to drop. 2009 is the lowest solar activity level in over 100 years. It would take 2.6 million years for the world to enterRead MoreThe Main Causes of Global Warming890 Words   |  4 Pagessynthetic chemicals. Our Earth has had at least five ice ages. The very first ice age we have had occurred nearly 2 billion years ago. Also, our most recent ice age started happening close to 3 million years ago. The most recent ice age is still happening today so technically we live in an ice age. An ice age is a long period of time when the planet is semi-cold and the earth is covered in giant sheets of ice in some areas. During an ice age we experience short flashes of very warm weather. SometimesRead MoreThe Effects Of Climate Change On Earth1267 Words   |  6 Pagesfive major ice ages from the longest and first scientists believe occurred was two point four to two point one billion years ago during the early Proterozoic Eon there was an ice age formed and it was the Huronian. The second ice age was the cryogenian and it has been known that it produced a snowball earth in which permanent sea ice extended to or very near the earths equator; this period occurred from eight hundred and fifty to six hundred and thirty million years ago. The third ice age that occurred

Analysis Of The Play Fences By August Wilson - 940 Words

The play Fences by August Wilson, explains and explores the lives of the Maxson family, an African American family in 1957. Like in most plays each of the main characters has a strong desire that they want to achieve throughout the course of the story. Rose Maxson, the matriarch of the family, wants to be with people and connected to them. She does not want to be alone. This is seen through her family’s history, her feelings on marriage, and the family she has made for herself. Rose wants to create the opposite of the family she had growing up. After Troy tells her that he has gotten another woman pregnant she berates him for not only cheating, but also creating a family of halves. Rose is against this, â€Å"And you know I ain t never wanted no half nothing in my family. Everybody got different fathers and mothers†¦Can t hardly tell who s who. Can t never sit down and talk about Papa and Mama† (pg 75). Rose felt alone in her family of halves and disconnected from her siblings because they all had different parents. She missed out on the strong sibling relationships that form because there were too many different adult figures in her life and her sibling probably did not all live in the same place. There is also no mention that she keeps in contact with any of her family members now, so the family that she makes now is all that she has to keep her company. When she married Troy, he already brought in one child, Lyons, in the relation ship, but they had Cory so itShow MoreRelatedAnalysis Of The Play Fences By August Wilson1228 Words   |  5 Pagesbetween family members. Author of the play, â€Å"Fences†, August Wilson, can personally relate to the experiences of his character’s as he has experienced his share of dysfunctional relationships often as a result of race inspired bullying and prejudice making this specific work deeply personal to his own experiences in more ways than one. The primary overarching idea, as well as meaning of the work as a whole that can be seen throughout the play, â€Å"Fences†, by August Wilson, is that familial conflict due toRead MoreAnalysis Of The Play Fences By August Wilson1657 Words   |  7 PagesThe Play â€Å"Fences† written by August Wilson is a very interesting play to read and understand. This play also introduces many different themes as well as literary devices that helps the readers to have a better understanding of what will happen later on in the play. The Characters are Troy, Bono and the boss Mr. Rand. This play has conflicts that are occurring in the play between these two characters. In this play the characters Troy and Bono are best friends and they hang out by drinking and talkingRead MoreAnalysis Of The Play Fences By August Wilson Essay1978 Words   |  8 PagesThe play â€Å"Fences† by August Wilson shows the struggle of an African American family set in 1950’s in Pittsburgh. The man of the house Troy has had a troubled life and even spent 15 years in prison. Even though Troy moans and groans about not making the MLB because of his race he is against his own son receiving a football scholarship and tells his son’s coach he’s not allowed to play even though a scout was planning on watching him. Even after pronouncing his love for his wife earlier in the playRead MoreAnalysis Of The Play Fences August Wilson 964 Words   |  4 PagesIn Fences, August Wilson tells a story that includes baseball as a major part of the play. Even though baseball is a huge part of the play, the game itself is not actually played. Troy, who is the main character of the play, is the main source of all the conflicts that occur in the story. Whenever a conflict occurs in the story, Troy uses baseball analogies to explain his reasoning. Baseball also plays a historical part of the play to create the setting and the characters. In the play, baseball echoesRead MoreAnalysis Of The Play Fences By August Wilson853 Words   |  4 Pagesimpossible for people of color to do what they wanted to do. In the play Fences by August Wilson he brings in Troy Marxson, who is the main character of the play dealing with racial discrimination. Troy Marxson is a man with strange views of the world and who has a life that can be described as frustrating. Troy’s frustration is caused by his dream of becoming a major league baseball player being ruined by racist tyranny. The era in which Fences took place was during a time where fights to end segregationRead MoreCharacter Analysis of Cory in The Play Fences by August Wilson1109 Words   |  5 Pagesbecause of a fear that was rooted in him nearly eight-teen years earlier. When Troy was released from prison he dreamed of playing Major League Baseball but at that time it was an impossibility because of racial dis he other primary relationship of Fences is that of Troy to his son Cory (Courtney B. Vance) - a promising 17-year-old football player being courted by a college recruiter. Troy himself was once a baseball player in the Negro Leagues - early enough to hit homers off Satchel Paige, tooRead MoreAnalysis Of The Play Fences By August Wilson And Zoot Suit By Luis Valdez2015 Words   |  9 Pages For my final project, I have chosen the plays Fences by August Wilson and Zoot Suit by Luis Valdez to compare and contrast, when it comes to their themes of multiculturalism, interculturalism, and transculturalism. Multiculturalism is the process of immigration and globalization of societies in the world. The world is made up of a mix of many nationalities, cultures, groups, orientations, or ideologies. Multiculturalism involves the acknowledgment of the different groups of ethnic people, culturesRead MoreThe Interpretation Of August Wilsons Fences By Denzel Wilson724 Words   |  3 PagesAugust Wilsons’ play â€Å"Fences† gave the American stage one of the most renowned characters. As Wilson originally writes in the play, Troy Maxson, who is an uneducated sanitation worker and a former Negro League Baseball player is depicted as a multi-faceted tragic figure from the mid-1950s Pittsburgh of Wilson’s childhood. This being the case, in the adaptation of this play, Denzel Washington understands the kind of ‘largeness’ portrayed in Wilson’s play and is hence portrayed a shadow that Troy castsRead MoreSymbolism In Fences By August Wilson1460 Words   |  6 PagesKeep Love in or Lock it Out?: An Analysis of Symbolism in Fences Symbolism is defined as an artistic and poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. In Fences by August Wilson, symbolism is used heavily throughout the play in order to represent deeper meanings and add to the emotion of the storyline. In order for the play to have so much depth and emotion, symbolism is crucial to the work itself and the heavy topicsRead MoreNotes On The Novel Fences And Pied Piper Of Tucson 1080 Words   |  5 Pagesand hold’ readers with specific choices. Next, students read the play Fences by Pulitzer Prize winner August Wilson and analyze the role of stories within in the story to create tension and advance the plot. Fences is the foundation for the unit’s cornerstone task: after ranking and discussing important lines in the play, student perform them, and reflect on the impact of the important lines exercise on comprehension of the play. Finally, students write a synthesis essay to merge writings throughout

Seismic Force Modification Factor

Question: Discuss about theSeismic Force Modification Factor. Answer: Literature Review: From the research (Samantha, 2010)it can be found that the design of a structure can be made cost efficient and at the same time the safety performance of the structure can also be maintained. The elastic behaviour of a structure is expected. It causes a reduction in the design and this seismic force gets influenced by the application of a factor which is known as Seismic force modification factor. It is denoted as R. it helps to simply the designing process of the structure. With the application of R, only linear elastic static analysis is required in a structure. The behaviour of the reinforced steel is capable of controlling the responses of the structural elements of a reinforced concrete that are subjected to the earth quake loading. Therefore, it is very much important to develop an analytical model so that this problem can be avoided. The model must be capable of predicting the primary characteristics of steel. It must be measured within the specified range. The past records or the history of loads must be analysed in order to predict the characteristics and the impacts. If design base shear is denoted by Vt and design seismic force is denoted by Vs, then Seismic force modification factor ( R ) can be obtained with the help of the following equation: Vs = Vt / R Or, R = Vt / Vs According to the research (Adeel, 2009), R factors are known to be very important seismic design tools that can be used in order determine the degree of inelasticity that can be expected in a structure at the time of an earth quake. R factor has the capability to reflect the structure for dissipating energy using the inelastic characteristic of the structure. From the research it has also been known that it is also used for reducing the design forces of a structure. The seismic codes depend on the ductility and reserve strength and suitable seismic code helps to improve the ability of a structure to dissipate and absorb energy (Denis et al., 2003). Seismic force modification factor is also known as response reduction modification factor and according to the research, the value of R can be obtained with the help of the ductility reduction factor and the over strength factor (Adeel, 2009). The over strength factor is denoted as ? whereas the ductility reduction factor is known as R. The R factor can be obtained with the help of the following equation: R = R x ? The values of the seismic force that are used in the design of a structure are generally computed with the help of the diving forces which are associated with the elastic response of the R factor. The R factor is required in order to develop the lateral strength of a structure and also to sustain inelastic deformations i.e. the ductile behaviour of the structure (Adeel, 2009). Therefore the value of the R factor is very important in order to determine the design specifications of the design of the seismic loading. The response modification factor can be obtained with the help of the following expression also (Adeel, 2009): V = 2.5 x ( pga ) x ( W / R ) Or , R = ( 2.5 x ( pga ) x W ) / V Here, V denotes the design base shear. The weight of the structure is denoted by W whereas pga represents the peak ground acceleration. According to the research (Ferraioli et al., 2012) force reduction factor ( q factor ) is the another name of the response modification factor ( R factor ). There are different expressions that can be used in order to calculate R factor. From the research (Ferraioli et al., 2012), it has been found that the R factor can be calculated with the help of the following equation also: R = RS x R x R Here, Rs denotes the strength reduction factor, R represents the ductility reduction factor and R denotes the damping reduction factor (Ferraioli et al., 2012). From the research it has been known that the over strength reduction factor that is recommended by EC8 for a multi story structure is conservative. From the research paper (Ferraioli et al., 2012) it can be found that the beam column joint is very important zone in case of a frame that is capable of resisting reinforced concrete moment. From the research (Adeel, 2009) it has also been found that a structure is influenced from different types of ground shaking. The nature of the shear failure is brittle. The capability of the structural system for resisting the actions allows the design to prevent the seismic forces and also to helps to provide a elastic response. The reduction can be done with the help of the q factor. References Adeel, Z. (2009). Response Modification Factor Of Reinforced Concrete Moment Resisting Frames In Developing Countries. Denis, M., Robert, T., Erol, K., Patrick, P., Murat, S. and Donald, L. (2003). Seismic force modification factors for the proposed 2005 edition of the National Building Code of Canada. pp.308-327. Ferraioli, M., Lavino, A. and Mandara, A. (2012). Behaviour Factor for seismic design of moment-resisting steel frames. Jorge, V., Jennifer, T. and Richard, K. (2004). Development Of Response Modification Coefficient And Deflection Amplification Factor For Design Of Aac Structural Systems. Samantha, K. (2010). A Study Of The Seismic Response Modification Factor For Log Shear Walls.

Strategic Management in the House of Ajmal

Introduction The House of Ajmal is a family heritage and a sensational force in the United Arab Emirates (UAE). The business entails a perfumery, which is based in Dubai and it has been inexistence for close to six decades.Advertising We will write a custom case study sample on Strategic Management in the House of Ajmal specifically for you for only $16.05 $11/page Learn More It has its origin in India and it is rumored to have come into existence when the very first Arabians visited India and developed a liking to the oriental scents that typify the Asian continent. However, contemporarily, the accuracy of this rumor is insignificant in the face of all the business that the House of Ajmal is closing at the end of the day. The business features amongst the leading perfumeries in the United Arab Emirates, alongside household names such as the Arabian Oud, Zahras Perfumes, Swiss Arabian perfumes, and the Royal Diwan Group. Its formidability as a competitor is evident to its rivals especially when there are international rewards such as the FIFA Perfume Awards that were sponsored by the Fragrance Foundation (founded in 2008), where Ajmal won a number of awards based on its fragrances and exemplary retailing techniques. On the global level, the competitors are numerous ranging from Coty to Elizabeth Arden to Dolce and Gabbana and Chanel. What is of concern is that even other non-perfume sectors such as the clothing lines and celebrity names are entering the race and they have the luxury of sailing past entrance resistors under the glamour of their names.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These factors and many more are justification enough for the house of Ajmal to reconsider its development strategy in light of ensuring continued relevance, sales, and profitability in the future. Superficially, it may not seem to be in jeop ardy of becoming irrelevant especially considering that presently the House of Ajmal runs a $200 million 150000 square foot factory in Dubai, which produces over 50000 bottles of perfumes consisting of an array of Arab and French fragrances daily. However, the new entrants pose a threat to its very existence especially considering that traditionally, most of its products have been targeting the affluent Middle Eastern clientele. External Environment It is interesting to note that the perfume industry is becoming as dynamic as the fashion industry, which is to say that it changes all the time. This versatility has to do with the fact that increasing percentages of consumers are in fact younger than twenty-five years, a fact that can be explained by the ever-evolving market trends that have now seen youthful entrepreneurs taking over the role of production in the society and not necessarily relying on being employed to earn an income. The industry players on the other hand seem to hav e some sort of retarded growth, and whereas some have seen the wisdom of adapting to suit this new clientele, others are still set in their ways, much to their loss and doom. For comparative purposes, it is evident that in the fashion industry, designs keep changing and the only way to stay relevant is by producing chic and trend outfits that are affordable and desirable to the targeted consumers. The same principle applies in perfumery industry.Advertising We will write a custom case study sample on Strategic Management in the House of Ajmal specifically for you for only $16.05 $11/page Learn More The House of Ajmal has its backbone in the affluent Middle Eastern clientele, but even this phenomenon is rapidly shifting on a negative tangent. Today, only 10 per cent of the United Arab Emirates residents are actually nationals with the rest of the 90 per cent being expatriates. Therefore, it is safe to conclude that even if the House of Ajmal is making ma ny dollars selling to the Middle East, most of its clientele is comprised of expatriates of various nationalities, with conflicting interests in scents. A bonus to the House of Ajmal is that Arabian scents have always been a favorite amongst most consumers, specifically the ouds, ambers, and musks. Another advantage for Ajmal is the fact that their production is not only limited to perfumes, but they have their tentacles spread into air fresheners, body sprays, lotions, essential oils, and even soaps. However, with incumbent brands and designs based on other factors such as celebrity status and seasoned distribution lines such as Burberry’s Clothing line, the house of Ajmal needs a strategy that shall keep it afloat and abreast despite the raging competition. Key Success Factors Introduction With the perfume industry and particularly in the Middle East, there is the advantage of automatic popularity of perfumes among Arabs. This group of people likes to wear layers of perfume that leaves their scent behind even an hour after they leave a room. Additionally, they prefer ouds, masks, and amber perfumes, which are produced locally in the UAE. With this knowledge in mind, to stay relevant, all that a perfumery has to do is to produce a line in these tastes.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, with globalization, there has been emigration and now 90 per cent of the UAE population comprises expatriates. However, this element does not seem to remove from the consumption of perfumes in the Middle East and if anything, it simply adds to the appeal of the United Arab Emirates as a forum for launching new perfume products. The House of Ajmal vs. competition In view of its regional and immediate competition, the House of Ajmal is not faring so badly. As noted above, it boasts revenue of 200 million dollars. Additionally, it has over 100 different varieties of perfumes and an exquisite 70 brands to its name. These brands are distributed locally and internationally through its various retail outlets. In the United Arab Emirates, there are 35 outlets and in Malaysia, which is the newest reach out point for Ajmal (launched in 2010) there are already four new outlets. The other areas of interest under the House of Ajmal’s influence include India, Kuwait, Saudi Arabia, Oman, Bahrain, and Qatar. In total, this House boasts a sum of 141 outlets. An immediately interesting competitor is the Arabian Oud, which is a perfumer that came into existence in 1982. Simple arithmetic indicates that the Arabian Oud is only three decades old and thus young enough to be a progeny of the House of Ajmal, but this perfumery already has 620 stores in fifty cities, across 30 countries. Whereas initially the Arabian Oud operated only in the Middle East as the House of Ajmal does now, in 2000, it created a flagship store in the United Kingdom, which was followed closely by launching another store in Paris in 2004. Rivaling the House of Ajmal’s 100 fragrances, the Arabian Oud has 400 individual fragrances. Slowly but surely, the Arabian Oud seems to be bent on taking over the perfume market in the Middle East and beyond. In 2012, it launched the largest perfume store in the Kingdom of Saudi Arabia and it has made it clear that it intends to carry on in the same t rend. Nevertheless, this development is not such a major cause of worry for the House of Ajmal for brand loyalty is still on its side. Despite the Arabian Oud’s mogul like expansion, the House of Ajmal maintains its clientele among the affluent Middle Eastern population. Therefore, it is important to note that brand loyalty is the only factor that is keeping the House of Ajmal standing. Change is inevitable and it is encouraging that Ajmal has already realized this and is working towards appeasing the newer generation of clientele that demands trendy and contemporary scents. An illustration of this positive attitude towards change is in the design and layout of Ajmal stores. They have an open air feeling that is enhanced by the spacious, stylish, and contemporary surroundings to give a â€Å"unique and interactive sensory experience,† which is proof that Ajmal is aware of the new demands of the new generation clientele. It is even more encouraging that the new stores w ere not designed from scratch, but instead were made over, which implies that the idea is to reform and repackage the new product to suit the targeted consumers. This move is advantageous as it shall mean a reduction in the overall costs as more revenue would have been required if the House of Ajmal were launching an entirely new product. Additionally, it cuts out the risk of hiking the prices of the new products in case the consumer reaction was not as anticipated, in order to cover the advertisement, promotional, and marketing costs related to the new product. As it is, consumers are getting a refurbished version of what they are accustomed to and probably at lower costs and better packaging, which probably explains why they are giving out millions of dollars to secure the same. The final factor is the opportunity of growth that the House of Ajmal can seize. Presently, most of its clientele is the affluent Middle Eastern population as aforementioned. However, it reserves the optio n of going intercontinental and launching its products into the European, Asian, American, and even African markets. It has the raw materials necessary for such a move as it runs a factory in the UAE, which is the hub of raw materials for perfume ingredients and nosers. All that is lacking at present is establishing its presence in these new segments. In the quest to facilitate such an expansion, there are the revolutionized technological advances that have seen to the increased efficiency of distribution throughout the world within a maximum 48 hours, not to mention the Internet as a means of advertising in social media networks such as Facebook and Twitter. Conclusion This section has looked into the key success factors behind the perfumery that is the House of Ajmal. It has noted the fact that the Middle Eastern population prefers scents rounded about ouds, ambers, and musks and that being in the hub of the UAE, the House of Ajmal can easily access these raw materials for product ion. Secondly, the fact that the House has been in existence for over 60 years grants it credibility and preference in the eyes of most consumers, thus ensuring brand loyalty and securing specific consumers. Third, the fact that the House of Ajmal is a diversified enterprise as it deals with several products including lotions and air fresheners gives it a competitive hedge in the market. This aspect guarantees the perfumery a secure place in the market as it has a variety of products and places it almost evenly with other perfumes that are branded either on celebrity status such as Justin Bieber’s Someday or on famous distribution lines such as Yves Laurent or Burberry Clothing Line. The fourth key success factor is the fact that the House of Ajmal is currently reforming or refurbishing its products to stay relevant as opposed to coming up with an entirely new product as this aspect cuts out many risks related to product development. Finally, Ajmal’s restricted presenc e to the Middle East presents it with the option of expansion as a means of increasing profitability and sales and the various markets that it could easily launch into would be the European, Asian, American, and African markets especially with the revolution in technology and the Internet capabilities. Porter’s Five Forces Introduction In any market, there are constant paradigm shifts as new players enter or old players leave the market. The factors that determine how the paradigm shifts are constant and they can be easily surveyed in light of the House of Ajmal, which is the case study in this strategic management paper. An analysis of these five factors concerning the house of Ajmal shall indicate its credibility as a competitor in the versatile perfumery market in the UAE. Threat of New Entrants In any market, monopoly is never a preference to competitive trading and so there is always an advantage if the market presents opportunities for new companies to join other player s. However, apparently, too many companies in the market reduce the profit margin and makes the company less viable and so it is in the case of Ajmal. The perfume industry, especially in the Middle East, is a luxurious business to engage in; however, there is the issue of qualifications, which requires training and at least six years of apprenticeship. This element is already a barrier to new entrants as the House of Ajmal is 60 years old and before new entrants can make their presence felt, close to another decade shall have passed by in the process. However, this qualification does not bar wealthy business people from acquiring failing businesses, integrating them, and forming a formidable rival for Ajmal, and so this factor has moderate significance regarding Ajmal’s standing in the market. Moreover, the competition that jeopardizes Ajmal’s standing, viz. Arabian Oud, has been in existence for close to thirty years already and if brand loyalty is the only variable t hat is being looked upon to even the odds, Ajmal has no cause for worry. Threat of Substitutes In the perfume industry, substitutes may or may not be rampant. The reason for this on-the-fence conclusion is that several reasons trigger consumer preference in scent. Good advertising may induce brand loyalty especially if emphasis is laid on the quality of the brand in terms of consumer and environment protection. However, brand loyalty may also be induced by the specificity of consumers’ tastes. Nevertheless, the latter reason is a less persuasive argument as many times, consumers prefer the perfume based on the name rather than the scent and they would never choose it in a blind testing procedure where the perfumes are not branded. Consequently, it is safe to posit that there are multiple substitutes in the perfume industry and especially in the Middle East. Consequently, this element is a strong factor in determining Ajmal’s competitiveness and it should be regarded wi th special concentration when coming up with a strategic plan. Bargaining power of Buyers In most markets, the power of the buyer can never be underestimated, and especially in the perfume industry where as noted above there are a myriad of substitutes, it is important to keep buyers happy. Zeroing in on Ajmal reveals a tendency to charge exorbitantly for its goods mostly due to the quality as well as the targeted consumers. It may not seem necessary to cut these costs presently as that class of consumers actually grades goods based on price at times. However, it is also apparent that a new generation of consumers, which is trendy, is coming up and it would prefer affordable prices. As it is, Ajmal only has two viable options and the first is to introduce products that are amenable to this group, which means the products should entail trendy, chic, and affordable perfume splashes and body lotions or soaps among others or to shun this new generation at its own peril. It is encouragin g that Ajmal seems to be working towards satisfying the demands of this new generation of consumers by simply refurbishing its products. In a way, this move achieves two goals as it keeps the older generation ensnared and captures the attention of the new clientele. Consequently, the bargaining power of buyers is definitely a strong factor in determining competitiveness. Bargaining Power of Suppliers This element is another indefinite factor because for instance, the natural oud that is used in the manufacturing of perfumes is said to have run out completely and so most of what is used today is synthetic. Consequently, the scale shifts based on the preference of the manufacturer, viz. between synthetic and natural. Most vintage bestsellers, as Ajmal, prefer to use natural raw materials to produce their perfumes. Consequently, the suppliers of such raw materials have a great bargaining power. In the case of Ajmal, the bargaining power of suppliers is definitely a strong factor in det ermining her competitiveness. However, in view of the refurbishment of its products to meet the demands of a new generation, it is safe to say that in pursuance of a cheaper or rather more affordable product, Ajmal may decide to use synthetic raw materials. Such a move would reduce the suppliers’ bargaining power. However, it may not be necessary for Ajmal to stoop that low as the perfume itself only takes 3 per cent of production and the rest of the cost is due to packaging, marketing, and distribution. Consequently, if Ajmal were to cut on these three costs, it may not need to resort to synthetic raw material and the bargaining power of suppliers of raw materials remains a strong factor whereas that of the suppliers of the packaging and the other factors shall be reduced considerably. Competitive Rivalry In the arena that is the United Arab Emirates, there are few, but very potent competitors in the perfume industry. Presently, Ajmal is doing a good job by holding up its ed ge in light of all the new entrants and if it manages to overcome local competition completely, it shall be well on its way towards succeeding internationally. This aspect is a real possibility especially given that all the competitors seem to be focused on the affluent population in the society, which leaves room for groundbreaking development among the poor to middle class population. Conclusion This segment has dealt with Porter’s five forces in analyzing the viability of the House of Ajmal as a competitor in the United Arab Emirates. The issue of new entrants is of moderate importance to Ajmal’s position in the market for whereas new entrants cannot displace her overnight, acquisitions and mergers are unpredictable, hence they may dominate the market. The threat of substitutes is not a significant factor for Ajmal mostly because it has brand loyalty. The bargaining power of buyers is definitely a strong factor as the new generation consumers have triggered the refu rbishment of Ajmal’s stores and products in a bid to remain relevant. The bargaining power of suppliers is two fold, viz. it divides the suppliers of the ingredients of the perfumes and those of the packaging. The new generation demands can cause either suppliers bargaining power to have greater relevance, but this element is a significant factor. Finally, competitive rivalry is a significant factor and Ajmal’s standing seems to be sure. SWOT Analysis Strengths Ajmal is a market leader as it has been in existence for sixty years and so has brand loyalty Has not ventured into other continents and so it is more manageable Has other products besides perfumes so relevance wider outreach Has its own factory and so production costs are reduced Has its own outlets and so the middleman that is department stores is cut out Is flexible to accommodate demands of new generation Comfortably stayed afloat for sixty years with its clientele purely affluent Opportunities Could easily increase its fragrances by hiring better and more nosers Could integrate technology and internet into its business plan to increase its outreach Could easily expand into the international market Could easily target the new generation of consumers and increase its market hold Weaknesses Has only 100 fragrances while competitors have 400 Its product is customized for the purely affluent consumer Its scope of business is presently only limited to the middle east Threats Rigid stance on the use of natural raw materials as ingredients when e.g. oud no longer exists naturally Arabian Oud as a competitor that is targeting her strongholds in the UAE New legislation by the European Union and other standard boards on quality control Recommendations Generic strategy Market Expansion Ajmal has a solid impression on the consumers in the Middle East. However, it is apparent that the only reason why the competition seems to be catching up is that competition has spread its outr each to other continents and regions and so it is harnessing a greater aggregate market. Consequently, if Ajmal were to follow suit and create new branches in countries such as the United Kingdom, China, Spain, and France, its sales and profitability rations would rocket. This assertion holds because the House has the advantage of a long period in business – 60 years and natural quality products to back it up. Additionally, it should be cheaper to produce for these new markets, as European consumers prefer lighter perfumes that require less natural raw materials. Grand strategy This scheme is also called a master strategy and it provides the general direction for a business action. Specifically, I recommend market development as the grand strategy to be applied. This strategy is both affordable and less risky and it entails marketing the same product, which in Ajmal’s case entails the perfumes, the air fresheners, the lotions, soaps, and body oils and other fragrances, but under a different cosmetic package. In other words, it is simply refurbishing the packaging or by changing the channels of distribution or the contents of advertisements or promotions. Ajmal could adopt this strategy by opening new branches in other cities and countries outside the Middle East. On the advertisement perspective, an example of a solution would be to issue free pamphlets to lure young customers with the impressive depictions of the products therein, in a way akin to what mobile phone suppliers catch the young generation’s attention. Additional advertisement could also be done by creating a fan page on Facebook or a username on Twitter and have millions of followers to comment on the products. Product Development The element of product development could also be implemented as a strategy. In this case, the House of Ajmal could either modify a current product or perfume or create an entirely new product and use established channels to distribute it. As establi shed in the earlier analysis, it would be wiser to simply refurbish existent products as this aspect would reduce the risk of poor turnover ratios incase consumers are not impressed by the new product. Strategy justification The market expansion, market development, and product development strategies proposed for Ajmal are the most viable options in terms of affordability and risk management. Conclusion Ajmal is a market leader in the Middle East perfume industry. However, currently, it faces serious regional and global competition from companies such as Arabian Oud and Coty, respectively. In a bid to avoid being overtaken, the House of Ajmal should utilize several generic and grand strategies namely the market expansion, market development, and product development strategies. These strategies are advantageous due to their affordability and low-risk quality and it would be wise to avoid starting a new product entirely when the brand loyalty has kept consumers attached for close to 6 0 years. Whereas it is true that the company should evolve to be in a position to cater for the younger generation that now makes up to 65 per cent of its consumers. Therefore, it is important to strategize and evaluate how to go about meeting the needs of the young generation. The performance indicators of success shall be visible in the feedback from the surveys that the company shall carry out to measure consumer satisfaction as well as in an increase in the growth and sales rates. Moreover, by creating new branches in new cities and countries, especially outside the Middle East, shall add value to the brand prestige. Soon enough, the company shall enter the league of other global producers of perfume and be in a position to compete at that level. This case study on Strategic Management in the House of Ajmal was written and submitted by user Alissa P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.