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MGCR352MARKETINGMANAGEMENT1 QUANTITATIVEANALYSISNOTES 1. food merchandise touch (a) Calculating foodstuff Share (b) Estimating the sizing of a Market (Step slash Analysis) 2. Types of Costs and Margins (a) mend and Variable Costs (b) Contribution and Profit Margins 3. Breakeven Analysis (a) In units and dollars (b) Using breakeven analysis strategically 4. charge Elasticity (a) For a single product (b) tangle price elasticity betwixt two products. 5. Price Chains Mgcr352 three-figure analysis - 1 of 33 1. MarketShare(MS) Market piece is the percent of the follow foodstuff (expressed in units or dollars) that your reproach or product controls. MS $ Your sucker$sales thorough subdivision$sales Yourbrand Totalsegment MS sales sales Not all brands in a segment are sold at the resembling price, therefore the outcome to these two market placeplace share calculations may differ. Estimating Market Size - The Step Down Approach Suppose we want to wrap in the hay our market share of the price sensible segment of gas wash drawing purifying in Montreal. Suppose we know that our brand has $365,000 in sales and that the total Canadian market of all laundry detergent is $217,500,000. What tuition do we need to know to report our particular market share of effective the liquid detergent segment just in Montreal? 1.

Size of the Quebec laundry detergent market in comparison to all of Canada 2. Size of the Montreal laundry detergent market in comparison to all of Quebec 3. Size of the Price new-fashioned segment of consumers in M ontreal 4. Size of the crystalline (as ho! stile to Powder) detersive sales in Montreal 21% 48% 20% 45% Total detersive Sales in Quebec: 0.21 $217,500,000 $ , , Total detersive Sales in Montreal: 0.48 $45,675,000 $ , , Total Price Sensitive detergent divide Sales in Montreal: 0.20 $21,924,000 $ , , Total Liquid Detergent Sales in Price Sensitive Segment in Montreal: 0.45 $4,384,800 $ , , MS $ $365,000 $1,973,160...If you want to get a full-of-the-moon essay, mold it on our website: BestEssayCheap.com

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